55-Inch LG OLED Smart TV with Alexa Built-in

Experience the next level of picture quality and technology with the LG OLED B4. This premium viewing experience offers more than meets the eye. With a native 120Hz refresh rate, you can keep up with the action for smoother movement whether you're gaming or watching sports.

Entertainment extras such as Dolby Vision, Dolby Atmos, and FILMMAKER MODE bring the big-screen experience straight to your couch. The α8 AI Processor powers outstanding picture quality by using AI to detect what you're watching and automatically enhance the picture and sound quality.

With LG webOS 24, you can search less and stream more thanks to advanced AI technology. Quick Cards allow you to group your favorite apps into categories and access over 300 free channels with LG Channels. All LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality, along with four HDMI 2.1 inputs for all your devices.

LG's signature OLED technology creates an incredible watching experience with over 8 million self-lit pixels. Enjoy rich and accurate colors across the scene thanks to 100% Color Volume and Fidelity.

Immerse yourself in the magic of the big screen with Dolby Vision, Dolby Atmos, and FILMMAKER MODE on every LG OLED TV. The a8 AI Processor 4K with AI Picture Pro automatically adjusts picture settings based on the content you're watching for the best viewing experience.

Navigate effortlessly with webOS 24 and LG Channels, connecting you to a variety of free channels for sports, fitness, cooking, and more.

Equipped with gaming features like a 0.1ms response time, native 120Hz refresh rate, NVIDIA G-Sync, AMD FreeSync Premium, and VRR, the LG OLED B-Series ensures a winning gaming experience. The Game Dashboard and Game Optimizer put control at your fingertips, whether you're gaming on consoles or in the cloud.

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