LG 77-Inch OLED Smart TV - AI-Powered 4K with Alexa Built-in

Experience the unparalleled beauty of self-lit OLED pixels in the LG OLED B3, offering more than meets the eye. Keep up with the action effortlessly with a native 120Hz refresh rate for smooth movement whether you're immersed in gaming or watching sports. Enjoy added entertainment features such as Dolby Vision, Dolby Atmos, and FILMMAKER MODE, providing a cinematic experience right from the comfort of your own couch. Enhance your viewing experience with exceptional picture quality powered by the a7 AI Processor Gen6, utilizing AI technology to automatically enhance picture and sound based on what you're watching. With LG webOS 23's next-generation AI technology, enjoy less time searching and more time streaming. Use Quick Cards to categorize your favorite apps and gain instant access to over 300 free channels with LG Channels.**

Embrace the unparalleled SELF-LIT OLED 4K display in LG OLED TVs, boasting over 8.3 million self-lit pixels that provide perfect black levels and vibrant colors, delivering contrast that is truly unique to OLED technology. Immerse yourself in the action with a native 120Hz refresh rate, ensuring smooth and lifelike movement whether you're a sports enthusiast, movie buff, gaming aficionado, or all of the above.

Experience remarkable picture quality with the a7 AI Processor Gen6, which utilizes AI technology to detect and enhance the picture and sound quality of your content, whether it's movies, sports, or anything in between. Enjoy a vivid color palette and incredible depth, offering an immersive viewing experience that will surpass your expectations.

Navigate effortlessly through your favorite content with webOS 23 and LG Channels, thanks to cutting-edge AI technology that streamlines your streaming experience. Easily access your preferred apps using Quick Cards, and utilize the Magic Remote for seamless navigation. Dive into a world of entertainment with over 300 free channels on LG Channels*.

Immerse yourself in the ultimate gaming experience with the LG OLED B3, equipped with features designed to elevate your gameplay. Enjoy crisp and smooth imagery with a 0.1ms response time and native 120Hz refresh rate. Benefit from gaming enhancements like NVIDIA G-Sync, AMD FreeSync Premium, and VRR on all LG OLED TVs, delivering top-notch gaming quality. Maximize your gaming setup with four HDMI 2.1 inputs to connect all your devices. Whether you prefer console gaming or cloud gaming*, the LG Game Dashboard and Game Optimizer put the power in your hands for total control.

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